Paid Performance Marketing Specialist

The team:

We are seeking a professional individual to add to our distributed team in Barcelona, as a Digital Marketing Specialist for our Spanish brands Fotocasa.es & Habitaclia.com.

The Adevinta Global Marketing Team is responsible for leading outstanding marketing activity across our portfolio of global sites. The team is in charge of setting up, running and innovating digital marketing strategy and activity with the goal to support business growth and success.

The role:

As the specialist, you will be responsible for the Spanish market (Fotocasa.es & Habitaclia.com in particular), developing and implementing campaigns to drive growth in our paid acquisition and retention channels. This role also requires the flexibility to work with other markets too. 

• Build Digital Marketing campaigns: proficient in building digital campaigns from scratch, keeping the customer at mind. Particularly PPC Google ads, PPC Microsoft ads, Paid Social (Meta & Tik Tok ads), Retargeting (Criteo, RTBhouse, others), Youtube video, App acquisition campaigns, ASO and more.
• Supervise and optimize Digital Marketing activity: hands on, always continue to strive for increased performance, reach above and beyond to meet and exceed targets. Strive to bring more automation to our marketing landscape and help build “one experience” for consumers together with product and CRM colleagues.
• Analyse, report and present results: high level of analytical skills required and ability to understand data and the story it tells. Report these findings in a clear manner and identify additional opportunities
• Lead the relationship with local team: be the first point of contact with local teams (e.g. Marketing team, Dev team, Analytics team, Product team etc). Work closely with marketing team e.g. Online marketers, brand marketers, designers and others in order to bring creative marketing ideas to life, and to ensure marketing strategy aligns with business goals and market landscape.
• Be the professional: It is encouraged to keep ahead of the industry landscape to identify any potential opportunities for our business. We are strong believers of testing and learning
• Working with remote teams: work with different teams across the global remotely.

What we are looking for:

• Several years Digital Marketing experience (particularly PPC, display, Youtube, social).
• Strong expertise with proven track record in operational PPC account management (optimization, measurement, bidding, structure, audience management using Segment Personas, targeting, keyword research, ad copy writing).
• Strong skills in Google Ads, Bing Ads, FB ads, Retargeting Campaigns.
• Experience in managing dynamic ad campaigns with product feed.
• Understanding of tracking pixels (i.e. Google Tag Manager, Segment audience manager).
• Reporting automation: experience in the use of connectors such as Funnel.io Datorama & Google Looker Studio.
• Experience in app marketing and marketing automation are a plus.
• Good interpersonal, written, and verbal communication skills
• Self-starter with results-oriented initiative to continue learning
• Excellent skills in Microsoft Excel, Google sheets and Google slides.
• Understanding web analytics platforms and tracking tools (such as Google Analytics or Adobe Analytics & Appsflyer).
• Analytically minded; strong ability to identify performance opportunities and root causes to problems
• C level Spanish language skills and Advance English language skills

What you’ll get from us:

• Competitive compensation package
• Opportunity to shape the way we work. Your feedback and opinions are valued at all levels of the organisation
• Benefits including stock purchase plan and annual bonus plans
• Flexibility to work when and how you want - flexible hours, autonomy to set your own agenda, choice of phone and computer
• Smart Working Policy - work remotely some of the time, balanced with time in the office together with your team - between 5 and 45 days per quarter in the office depending on each team
• ‘Work from anywhere’ weeks - up to four weeks working from anywhere, as long as you have an internet connection!
• Career development, including language classes and Adevinta Academies: specialised content built by our experts on Machine Learning, Agile, Leadership and more
• Flexible benefits programme (transport, restaurants, child-care, etc)
• Free daily breakfast 
• 26 days of holiday

Additional Information

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. 

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

Adevinta, an innovative leader in digital marketplaces spanning 17 countries. We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities. Every connection made or item found makes a difference by creating a world where people share more and waste less. 

As a global network of loved local brands, including Coches.net, Motos.net, Fotocasa.es, Habitaclia.com, InfoJobs.net and Milanuncios in Spain. Our team of over 6,000 employees are there to make things better, safer and easier for the people who choose to visit and use our marketplaces every month. And we do that by being experts in our field, basing improvements on data and bringing together our network of talented teams.